At Eric Wilson Consulting, we understand that patient coordinators and practice managers are the backbone of your aesthetic practice. They are responsible for connecting with your patients, acting as a liaison between patients and healthcare professionals, maintaining open communication, converting leads into sales, and keeping a steady flow of returning patients. However, hiring the wrong person for the job can significantly reduce your potential revenue, while recruiting the right patient coordinator and practice manager can lead to a 50% increase in your revenue numbers.
Patient Coordinator & Practice Manager
Recruitment & Training
Eric Wilson Coaching can help your aesthetic practice find, recruit, and train highly skilled and experienced patient coordinators and practice managers who can boost your revenue. We ensure that your team leaders are held accountable by tracking their key performance indicators (KPIs) and implementing daily and weekly sales KPIs to ensure that your marketing dollars are spent in impactful ways.
Recruitment for Aesthetic Practices
When it comes to recruitment, we avoid the two common mistakes made by most aesthetic practices. First, we do not hire someone based solely on experience in the industry. Just because someone has worked in the role of a patient coordinator or manager previously does not mean they have the skills to excel at their tasks. Often they have worked for physicians with no oversight or strategy and have been “self managed.”
Next, we avoid promoting someone internally who might not have the right training, skills, or experience for that specific role. Instead, we look for and assess specific skill sets within the context of the interview process, ensuring that we put a qualified candidate in front of the owner.
Most aesthetic practices have no idea how to track or assess their patient coordinators’ or practice managers’ performance. They usually assess the patient coordinator’s performance in terms of how much money they’re generating, but that doesn’t tell you how much revenue you may have lost. In evaluating practice managers, the evaluation is usually a “no news is good news” strategy. This is not an optimal practice management strategy. At Eric Wilson Consulting, we show you the KPIs that your team leaders should be meeting, so you can continue to assess their performance far into the future.
After the Recruiting Process
After completing the recruitment process and establishing KPIs for your aesthetic practice, our team will continue working with your patient coordinator or practice manager for 90 days. During this period, we conduct comprehensive sales training, offer your new patient coordinator or practice manager tools and technical expertise necessary to optimize their performance, and teach you, (the owner) how you can continue evaluating their performance.
At Eric Wilson Coaching, we help new, growing, and transitional practices scale up. Eric has spent his entire career in highly competitive fields that demand nothing less than optimal performance. We provide a wide range of services to recruit and train patient coordinators and practice managers to ensure they perform at optimal capacity. Eric works directly with physician owners in the development of their ownership skills. CEO development is essential to the long term growth of your practice.
Schedule an Appointment
In summary, we understand the importance of patient coordinators and practice managers in the success of your aesthetic practice. Our team can help you find, recruit, and train highly skilled and experienced patient coordinators and practice managers who can boost your revenue. We ensure that your team leaders are held accountable by tracking their KPIs and implement daily and weekly sales KPIs to ensure that your marketing dollars are spent in impactful ways. We also provide comprehensive sales training, tools and technical expertise necessary to optimize their performance and teach you how to evaluate their performance. Please schedule an appointment with us to learn more about our services.