New patients are the bread and butter of any practice, especially new practices. In today’s economy, however, you may be asking yourself how you can grow your practice amidst a decrease in demand or increase in competition. Many plastic surgery and other elective practices pursue new patients through discounts, specials, and other price-reducing strategies. While these approaches may solve the problem in the short term, you should also consider the effects on your reputation, likelihood of repeat patients, and future growth.
New Patient Acquisition
Customer Service Is Key
With the demand for aesthetic services flat, and competition on the rise, people have ample choices for their self-pay, elective procedures. Even in today’s technological, fast-paced world, customer service is still a key component of attracting and engaging new patients. Vision Consulting helps you avoid the most common customer service mistakes in the process of new patient acquisition. We evaluate the skills and knowledge of scheduling and front desk staff. We train your employees how to effectively answer questions and concerns in ways that entice new patients rather than push them to your competitors. Vision Consulting also builds employee engagement that enhances your new patient acquisition strategies.
