About Us

Eric Wilson leads a team of plastic and aesthetic practice management consultants who help new, growing, and transitional practices. Eric Wilson has owned, operated, and invested in multiple practices and surgery centers focused on elective, self-pay patients, so he’s uniquely positioned to assist your practice.

Eric has spent his entire career in competitive fields that demand optimal performance. He started his career with 8 years of collegiate coaching, following which he made a career change into medical sales & management. After ranking in the top 5% of sales in 3 companies, he transitioned to sales training and medical sales management to assist other professionals.

In 2004, Eric’s partner and wife Laurin was approached by a physician owner of a Med Spa looking for assistance in selling her practice. At the time, Laurin was working as a consultant for Allergan. Together, Eric & Laurin purchased the practice, tripled its annual revenue within 24 months, and sold it at 10 times the original purchase price.

Bolstered by their success, Eric pivoted to aesthetic practice management consultancy and partnered with a physician group to open a plastic surgery practice in Charlotte, NC, in early 2007. While most aesthetic practices foundered and sank during the recession, Eric Wilson’s partners, The Refine Institute, became the busiest single surgeon practice in the Southeast.

Since then, Eric has consulted with surgeons just opening their practices, solo surgeons who have hit a plateau in their practice, and large group practices that want to improve their aesthetic practice. Regardless of the nature of the practice, Eric focuses on the “blocking & tackling” of aesthetic practice management.

Eric’s consultation and assistance consist of the following key components:

  • Establishing key performance indicators to ensure the essential components of the business are constantly measured.
  • Identifying potential weaknesses to make preemptive corrections before they financially impact the business.
  • Implementing technologies to improve the internal sales processes.
  • Ensuring that the leads generated by the sales team don’t fall through the cracks and become lost revenue.

If you are interested in discovering how Eric Wilson can assist and improve your aesthetic practice, please schedule an appointment and learn more.


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