“Eric Wilson has been instrumental in complementing my clinical acumen with a business strategy that has yielded tremendous growth in my aesthetic surgery practice over the last two years. Eric made me acutely aware that my proficiency in the clinical arena does not necessarily translate into lead acquisition, getting prospective patients in the door, or establishing visible online presence. Additionally, as it pertains to staffing, lead management, lead management software, and the analytics of lead management, Eric made me realize that if these components were not properly addressed, and more importantly, optimized, my practice would never reach its fullest potential.
Over the past 18 months, Eric has allowed me to take the guesswork out of marketing strategies, staffing and optimizing our office flow. He has assumed responsibility for the vetting of new hires, including ad placement, and a rigorous and very personalized pre-screening process. Eric’s uncanny ability to negotiate contracts with vendors, establish compensation plans for commissioned based staff members, as well as conduct monthly performance reviews for key team members has been invaluable.
Whether or not someone is an established surgeon, fresh out of fellowship, or wanting to make the transition to an exclusively aesthetic based practice, I am confident that Eric Wilson has the business acumen, mindset, and knowledge of the aesthetic surgery industry to make an impact that exceeds that which is merely reflected in annual revenue. Moreover, he will put in place an infrastructure that is designed to optimize workplace dynamics, minimize staff turnover, and help bulletproof your practice in the event of an unexpected economic downturn or global pandemic.
If you have reservations about hiring a consultant, I can assure you that Eric is unlike any other consultant I have personally worked with. He thinks outside the box and is not afraid to get his hands dirty. More importantly, he’s not afraid to hurt your feelings. He will remove the emotional attachment to bad business practices and tells you what you need to hear, rather than what you want him to tell you. He’s the antithesis of a ‘Yes Man’, which may bruise some egos, but it is our ego more often than not that is our biggest hindrance to growth.”
Broc L. Pratt, MD