Today’s business climate does not look or feel anything like it did 20 years ago. Many physicians are attempting to transition or start practices with a focus on cash pay, aesthetic patients with much less of a focus on insurance patients. While the thought behind this is logical, the application often falls short of the concept.
Physicians with a focus on the aesthetic market have to approach their practice as a business if they want to thrive in today’s market. Aesthetic patients must be treated not just as a patient but as a customer.